Recently, I discovered Bernadette Jiwa, an expert in story skills and brand storytelling strategy who lives in Melbourne, Australia. She helps people tell stories that set them and their companies apart. She writes a fantastic blog - The Story of Telling - and has published about ten books. I have now read all but one - I just need to find the time for the one still to go!

Pretty much anything Bernadette Jiwa says is worth pondering.

Consider this quote from her:

Giving others your attention is no mean feat for most all of us. And even more rare is giving to others without expectation of return. Creating without calculating. Caring. It's not rocket science. And it's not that common.