CharlesCherneyBlog.com

Recently, I discovered Bernadette Jiwa, an expert in story skills and brand storytelling strategy who lives in Melbourne, Australia. She...

I am reading Make Your Idea Matter: Stand Out with a Better Story (2012) by Bernadette Jiwa. Excellent book. In it, Jiwa asks the...

I have just finished reading Bernadatte Jiwa's business book "The Fortune Cookie Principle." (2012). Jiwa concludes by saying,"The goal...

I have just read Bernadette Jiwa's book "Story Driven" (2018). Jiwa closes her book by asking, "What does your good day look like?" "What...

Reading Bernadatte Jiwa's book "Story Driven" (2018). Excellent business book. Jiwa notes a company is either competition-driven or...